
'Quiet luxury' is back for the first time since the Great Recession. Here's what it is and what brands stand to benefit.
Quiet luxury is one of 2023's biggest trends, and also one of the hardest to describe.
It's one of those "you'll know it when you see it" trends. Quiet luxury is soft and tactile, it's beige and gray, and as Vogue put it, "it's less austere than minimalism but more polished than 'normcore.'"
It's one of those "you'll know it when you see it" trends. Quiet luxury is soft and tactile, it's beige and gray, and as Vogue put it, "it's less austere than minimalism but more polished than 'normcore.'"