Danni Santana is an editor and business journalist. Over his seven-year career, he has reported on retail, sports business, restaurants, and insurance technology.

He is based out of New York City, where he is currently a retail editor at Business Insider. Before joining Insider, he worked at Front Office Sports covering sports marketing, digital streaming services like ESPN+ and Peacock, and esports.

At B2B travel site Skift, Danni covered both restaurant chains and hospitality giants Marriott and Hilton.

A lover of all things video games, sneakers, and sports, Danni is an alum of the Craig Newmark Graduate School of Journalism at CUNY and CUNY York College.

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